REK.dev

The work your businessdoes by hand,running itself.

REK.dev builds AI-powered operations systems for businesses in Thailand. Get the work off paper, see your numbers live, and let the repetitive parts run themselves.

Book a callSee the work
  • Inventory Systems
  • LINE Support Agents
  • Loss & Waste Tracking
  • Production Dashboards
  • Document Processing
  • Workflow Automation
  • Order Systems
  • Demand Forecasting
  • Quality Logging
  • Internal Copilots

Two vendors. Neither one finishes the job.

The software company builds you a system that stores data and does nothing with it. The AI company sells you a chatbot with no real data behind it and no system to act on.REK.dev builds both, as one system.

An AI agent that cannot see your stock is a toy. A stock system that cannot answer a customer is a filing cabinet. The value is in the join, and the join is the part that gets skipped.

AThe software vendor

Ships you a system. It records what happened. Nobody reads it, nothing acts on it, and within a year your team is back on paper.

BThe AI vendor

Ships you a chatbot. It sounds impressive and knows nothing about your prices, your stock, or the order the customer is asking about.

Services

Start anywhere. Most clients start with getting the operation visible, because everything else depends on it.

What we actually buildDotted = roadmap, not yet shipped
Inputs
  • Floor & QA entries
  • LINE & phone orders
  • Documents & invoices
  • Sensors & cameras
System of record
  • Inventory & stock
  • Jobs & production
  • Orders & customers
  • Quality & losses
Intelligence layer
  • Agents & assistants
  • Generation engines
  • Validation & checks
  • Forecasting
Outputs
  • Customer replies
  • Live dashboards
  • Reports & alerts
  • Finished documents

Human review gate — nothing customer-facing ships without a named person approving it

Not slides. The two things your business feels on day one — customers answered without a person, and numbers you can finally see.

Customer support agent
LINE Official Account
Answered from live stock, not a script
Operations dashboardLive
0
Cases today
0
Stock on hand
0
Open orders
Output by hour
Waste this shift2.7%
target 2.0%
Line 2 reject rate above target — flagged 11 minutes ago
Selected work

What we have shipped, and what is on the bench right now.

AI Production EngineIcon Digital · IQ Candy

An AI engine that produces an entire curriculum

A Thai education group was building every lesson, assessment and worksheet by hand, one at a time. We replaced that with a system that produces the whole set from their own approved material, checks its own work, and still puts a qualified person in front of everything before it reaches a classroom.

Over ฿3 million removed from content production cost, and volumes the group could never have staffed for.

  • Education
  • Automation
  • Human Review
Custom ToolingSpawnpoint Media

Custom tooling for a production pipeline

A production team was hitting a ceiling their off-the-shelf software could not clear. We built tooling fitted to how they actually work, took the manual steps out, and lifted output quality at the same time.

  • Custom Tools
  • Pipeline
  • Automation
In build · 2026
Operations & ReportingBeverage manufacturer

From paper to a live production system

A bottling operation running entirely on paper and headcount. Getting inventory, quality checks and losses into one system, giving the owner live visibility for the first time, then layering automation and forecasting on top.

  • Inventory
  • QA
  • Dashboards
Operations & AI AgentsProduct distributor

Customer conversations that handle themselves

A distributor whose orders, prices and stock questions all arrive by phone and LINE, answered by hand. Building the order and inventory system underneath, then the agents that answer from it.

  • LINE Agents
  • Orders
  • Inventory

Three phases, in order, because each one needs the last. You cannot automate a process you cannot see, and you cannot forecast from numbers that were never recorded. Most clients start at phase one and keep going.

  1. 01

    See it

    Get the operation out of notebooks, LINE threads and spreadsheets, and into a system. Real stock counts, real job status, real numbers you can act on.

  2. 02

    Automate it

    The repetitive work starts running itself. Orders, customer replies, reports, reconciliation — handled by the system, with your people reviewing instead of typing.

  3. 03

    Predict it

    The system starts telling you what is coming. Demand, shortfalls, waste and quality problems — flagged before they cost you, not after.

Where it leads

Phase three is where the physical side opens up: cameras on the line reading what the eye misses, sensors feeding the same system, quality caught at the machine instead of at the loading bay. We are not claiming to have shipped that yet — it is the direction the ladder points, and it is what we are building toward with our manufacturing clients.

฿3M+
removed from one client's production costs
resource types generated end to end
12
human review before anything ships
2-layer
building and shipping production systems
5+ yrs
Clients

Icon Digital · IQ Candy

Education

฿3M+
production cost removed
12
resource types automated
2-layer
human review before publish
Where the studio came from

REK.dev began as a production studio serving channels with billions of views. We automated our own operation until it ran itself, then started doing it for everyone else.

Victor Lee Frémont
Victor Lee FrémontFounder

REK.dev is run by Victor Lee Frémont, based in Thailand. No account managers, no handoff to a team that was not in the room. You talk to the person who writes the code, and he has seen your kind of problem before.

We work in English, and every Thai-facing part of a system — customer messages, staff screens, printed output — is signed off by a bilingual reviewer on your side before it goes live. That review step is not a workaround; it is how we keep quality accountable to someone who actually knows your customers.

LinkedIn

Tell us what your team does by hand. We will tell you what we would build, what it would take, and whether it is worth doing at all.

Book a callcontact@rek.dev